Ron Faris is responsible for managing the Virgin Mobile USA brand’s strategic evolution, as well as all aspects of creative and consumer-facing engagement, including advertising, merchandising, branded entertainment, viral initiatives, sponsorships, and cause marketing. Prior to this role, Ron was director of lifestyle marketing for both Virgin Mobile and Boost Mobile (under the Sprint pre-paid umbrella). In this role, he was responsible for managing both brands’ largest marketing programs, including key sponsorships with Lady Gaga, Travis Pastrana, Britney Spears, UFC, and the New York Knicks. He is also responsible for managing the Virgin Mobile “FreeFest” franchise, now the largest free music festival in the country.
Previously, Ron was director of strategic partnerships at Atari, the video game company. There, he was instrumental in building content licensing deals focusing on mobile platforms, interactive TV, and in-game music development. Ron also served as brand director, building robust multi-platform marketing programs for games such as “The Matrix: Path of Neo”.
Ron is also an award-winning shorts filmmaker and screenwriter. His films and documentaries have exhibited at several film festivals and on cable networks including HBO.